Amber Rainey of Myrtle Beach sold her pregnant belly on eBay for $4,050. The buyer, internet casino GoldenPalace.com, is using their newly leased real estate to promote online gambling. Last Thursday, Amber fielded questions about treating her body as a billboard while a skin artist
temporarily tattooed the ad onto her expanding belly. GoldenPalace.com also provided Amber with tickets to tonight's Super Bowl. Their marching orders: get that belly on TV. If Amber succeeds, the $4,050 fee would be money well spent by the casino; more traditional TV advertisers are shelling out
$2.4 million a go for a 30-second spot during tonight's spectacle.
Amber is not alone.
According to Sean Salai, a growing number of people are going online this month to auction advertising space on their bodies. Houston bikini model Shaune Bagwell has offered to
sell her cleavage on eBay. As of Sunday morning, bidding stood at $10,900. According to the
Houston Chronicle, the bikini model has “room for a lot of logo.”
I wonder whether Jarvis would file this under
his "exploding" advertising theory, whereby citizens take control of their commercial surroundings by becoming the ad. See also:
This Space to Let and
Annals of Advertising: I.
1 comment:
Does anyone know who's behind GoldenPalace.com? We follow the money everywhere else - it would be interesting to follow it in this case.
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