Monday, January 03, 2005

Emerging from Radio Purgatory

Satellite radio's two biggest players, XM and Sirius, both had a banner 2004. XM now has more than 3 million subscribers, paying about $10 a month for the service. Sirius, the newer and smaller player, exceeded its goal of 1 million subscribers, paying about $12 a month, by year's end. Ryan Sager writes: “It's taken the unmitigated homogenization of radio playlists across America to create the demand that now exists for something as revolutionary as satellite radio.”

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