- 16: Number of 30-second Super Bowl spots that could be purchased from Fox with the money for the inauguration.
- 2.5%: Cost of the inauguration expressed as a percentage of the cost of all televised political campaign advertising in 2004.
- $600,000: Amount of money donated to support the Bush Inauguration by media companies Time Warner ($250,000), Washington Television Center ($250,000) and the The Washington Post Co. ($100,000).
- One: Number of times that a journalist writing about the Bush Inauguration for the above companies has provided full discloure of his/her parent company's donation.
- $160 million or Four Inaugurations: the amount of money Washington lobbyists have pocketed from big media companies to support dismantling rules against media consolidation.
- 45 seconds: The amount of time the "big three" networks have devoted thus far to covering the widespread inaugural protests planned for January 20.
- Four: Number of years NBC could continue to employ Tom Brokaw (at his reported $10 million 2004 annual salary) using inauguration money.
- 166: The number of "Payola Pundits" that the White House could buy to push Bush's policies over mainstream media (based on Armstrong Williams' going rate).
Wednesday, January 19, 2005
Lots of political hay has been made weighing the $40 million sticker price for Thursday's inaugural extravaganza against related costs. For example, did you know that $40 million could feed the 5,000,000 left homeless by the tsunami for three days? I find these numerical calisthenics ridiculous but irresistible. With that, here are Mediacitizen's own false but true inaugural equivalences:
Posted by Timothy Karr