The open Internet flexed its political muscle in 2015, with millions of activists going online to demand Net Neutrality, protest an epidemic of hate crimes and celebrate equal marriage rights.
Free Press has brought this message of online power to Times Square, the world’s premier showcase for old media, placing a video spot on a 1,624 square-foot screen high above Broadway and 43rd Street.
The spot, running from July 1–Sept. 30, is a provocation to both media corporations and the millions of people who pass through this dynamic location.
Why Times Square? Long known as the “crossroads of the world,” Times Square has evolved in the last two decades from a seedy and abandoned stretch of pavement into a place where powerful corporations pump their brands via colossal advertising displays.