Thursday, March 14, 2019

Tax Social Media to Invest in Journalism

Originally published at the Pittsburgh Post-Gazette 

One of the most remarkable testimonies before Congress occurred in 1969 as the Senate Communications Subcommittee was weighing heavy cuts to the Corporation for Public Broadcasting, the entity charged with distributing federal money to public television and radio stations.

Subcommittee Chairman John Pastore was skeptical about the need for publicly funded media. He called to testify a soft-spoken Presbyterian minister from Pittsburgh who had recently moved into WQED studios to produce a childrens’ television program for a handful of local stations.

Over the next six-and-a-half minutes, Fred Rogers made such a compelling case for public broadcasting that it gave Mr. Pastore goosebumps. Mr. Rogers ended his testimony with a children’s song. Pastore’s position softened on the spot and he voted to restore funding.

In the 50 years since, public broadcasting has survived similar funding threats. Today, most of the CPB’s annual allotment from Congress (around $450 million) goes to support noncommercial television and radio programming. And while “Mister Rogers’ Neighborhood” stopped airing in 2001, PBS and NPR programs like All Things Considered, Frontline, Morning Edition and PBS NewsHour remain popular among U.S. audiences.  (....more at the Pittsburgh Post Gazette)