“Yes, but …”
That’s the opening refrain of many media pundits when asked to comment on the phenomenal success of the #StopHateForProfit boycott, which now counts more than 750 companies pausing their Facebook advertising in July to protest the spread of racism on the platform.
Yes, but the monthly advertising budget of these companies is only a sliver of the ad revenues Facebook takes in each year.
Yes, but Facebook’s stock price, which dropped some eight percent at the outset of the campaign, will rebound soon.
Yes, but this is only a temporary public-relations stunt; these companies will return to advertising on Facebook as usual.
