Thursday, July 02, 2020

What Pundits Get Wrong About the Facebook Ad Boycott

“Yes, but …”

That’s the opening refrain of many media pundits when asked to comment on the phenomenal success of the #StopHateForProfit boycott, which now counts more than 750 companies pausing their Facebook advertising in July to protest the spread of racism on the platform.

Yes, but the monthly advertising budget of these companies is only a sliver of the ad revenues Facebook takes in each year.

Yes, but Facebook’s stock price, which dropped some eight percent at the outset of the campaign, will rebound soon.

Yes, but this is only a temporary public-relations stunt; these companies will return to advertising on Facebook as usual.

Yes, but.

There’s something missing from these fresh takes: For the past two weeks, the #StopHateForProfit boycott has been shifting the ground under Facebook’s feet in ways that bean counters in the commenting class can’t seem to tabulate.

Culture shift
This shift isn’t about revenues or profits or market valuations. It’s broad and deep, and already taking root in Silicon Valley, where popular social-media sites including Reddit, Twitch and YouTube recently deplatformed dangerous, racist content that had found a home on their services.

Even Facebook blinked, announcing last Friday a handful of policy changes designed to curtail the spread of hateful activities so, in Zuckerberg’s words, “people can hold us accountable for progress.”

Despite the gesture, Zuckerberg thinks Facebook can wait out this boycott without making more meaningful concessions or taking seriously the very real complaints that racial-justice advocates are leveling against the company.

Zuckerberg admitted as much during a company town hall last Friday, where he told employees that he won’t change policies “because of a threat to a small percent of our revenue,” The Information reports.

Yes, but … the real shift is happening outside Facebook headquarters, where it’s spread beyond Zuckerberg’s control. It’s a change to ideas about hate speech and disinformation that Facebook will have to reckon with soon if it hopes to remain culturally relevant.

“We’ve long had this debate on Reddit and internally, weighing the trade-offs between speech and safety,” Reddit CEO Steve Huffman told the New York Times. “There’s certain speech — for example, harassment and hate — that prevents other people from speaking. And if we have individuals and communities on Reddit that are preventing other people from using Reddit the way we intend, then that means they’re working directly against our mission.”

Practicing what they preach
Reddit’s mission — “to bring community and belonging to everybody in the world” — is not unlike Facebook’s: “to give people the power to build community and bring the world closer together.”

The only difference is that Reddit now seems dedicated to practicing what it preaches. And that includes evicting those who have weaponized its platform to harass, humiliate, silence and even incite violence against people who are less privileged.

External pressures have brought Reddit and other social-media companies to accept a greater degree of responsibility toward their communities. In 2020, we’ve witnessed “a perfect storm of factors” driving these changes, writes Siva Vaidhyanathan. These include a popular backlash against COVID-19 disinformation on these networks, calls from supporters of the Movement for Black Lives to do a better job addressing bigotry, and disgust with a president who uses his social-media platform to egg on white supremacists and divide people.

The #StopHateForProfit campaign was the tipping point.

For years, social-media platforms have talked a good game about their responsibility to build more open, equitable and democratic communities online. It’s only in the past weeks that public pressure joined forces with advertisers to compel the industry to start owning up to its pledges. The largest and most powerful social-media company, Facebook has been reluctant to move with the times.

A study by the global nonprofit Avaaz found dozens of Facebook groups and pages with content explicitly calling for a race war in the United States. Many of these pages were created after Facebook claimed to have changed its policies to prevent the spread of such content.

Pressure from the outside in
There’s a reason for Facebook’s failure that even industry pundits might understand.

Facebook has long been aware that its ad-driven business model was amplifying hateful and divisive posts over users’ friendlier fare. But it chose to bury an internal report warning against the use of its engagement algorithms in this way.

To stop profiting from hate — and align the company more closely with its mission — Facebook would have to rewire the technology that drives its multi-billion-dollar advertising enterprise.

The pressure to make that happen — and for Facebook to meet the many other demands put forth by the #StopHateForProfit campaign — has to come from the outside in.

Advertisers need to work with advocates to extend and expand the advertising boycott until Facebook changes its hate-powered business model. People need to pressure lawmakers to demand transparency and accountability from Facebook executives. We all need to support employees within Facebook, who are urging their bosses to do better.

Business as usual isn’t good enough. American culture has shifted. Facebook must change, too.



Putlocker may be a seamless portal for television, series, movies, songs, etc. for free. it's not mainly for any film or language, from Hollywood to Bollywood, one can have access to each possible movie. In fact, unlike other portals who operate completely illegally, Putlocker has an official site named that a broad base of individuals is mad.

For the official content recorded, over 1.6 million people worldwide made access to it portal on a per-day basis. because of the piracy issues, it faced a report by motion picture Association of America, which led to its pack up by the united kingdom court Order. it had been considered together of the highest 250 sites visited by the people worldwide. Although, thanks to its massive fan base, Putlockers remains operated under different proxy websites.

In October 2018, the MPAA's report on Online Notorious Markets to the United States Trade Representative, said that the conclusion of 123movies, 123movieshub, gostream, and gomovies, by walking of a criminal examination in Vietnam in 2018, was "a significant turn of events" in combatting illicit film theft administrations. In any case, the MPAA report additionally noticed that various copycat locales had risen in any event eight different nations. In November 2018 TorrentFreak revealed locales associated or like 123Movies, for example, WatchAsap had additionally been closed somewhere around the FBI, yet were re-coordinating to other document sharing destinations.

Eric Kye said...

How to Activate and watch Locast on my Fire-stick?

At first, visit the Amazon app store and look for the Locast app. Or else, go to the Find bar and input the name of the app. Choose the app and install it on the device. Access the app on the device and get the activation code on the TV screen. Moreover, open a web browser and visit Enter the code for activation and click the Activate button to watch the contents of the Locast channel.

You can talk with our tech support squad +1-855-626-1730 to know more about Locast channel and its activation process on Fire-stick via

Satta King said...

Satta King game is drawing and lottery-based generally match-up, anyway right now it's sorted in betting.
Satta King
Satta King Gali
Satta King Gali
Satta King Desawar
Satta King Faridabad
Satta King Ghaziabad
Satta King Ghaziabad Delhi Darbar
Satta King Peshawar
Satta King Gali
Satta King Game
Satta King Faridabad
Satta King Delhi Darbar
Satta King Desawar
Satta King Ghaziabad
Satta king live result
Satta king online result
Satta king online
Satta king result today
Satta king gali result
Satta king desawar result
Satta king faridabad result
Satta king gaziyabad result
Satta king delhi darbar result
Satta matka king
Satta king up
Satta king desawar
Satta king gali
Satta king 2020 chart
Satta king 2019 chart
Satta king 2021 chart
Satta baba king
Satta king chart
Gali live result
desawar live result
faridabad live result
ghaziabad live result
delhi darbar live result

William Ava said...

Start free trial Fox Nation Roku - Shows, Series...!
On the fox nation channel, you can watch the best series and shows. It is also possible to get the movies and original series on the fox nation on the Roku device. To get all those streaming content on the fox nation channel, you need not link the fox nation channel app with the cable. The only thing is that you need to choose the subscription package on the fox nation. If you are the user of the fox nation channel, you can get the free trial. For the activation, you can use the site.
For more details, contact our expert team +1-805-436-1200 for guidance & support.

Anonymous said...

We are a Best Digital Marketing Company in Noida, India with an aspiration to create value for you. Our team of professional digital marketing consultants has been creating value for our clients in diverse industries .

100mcxtips Best Commodity Tips Provider said...

Your content is very attractive and useful in which the authenticity looks like the services of our website are also authentic and the content is also useful.

Donald Boykins said...

My name is Donald boykins , and I am here to thank Dr Akhigbe for using his herbal medicine to cure my Herpes virus. Is about 3 years and 6 months now I have been living with this virus and it has been a serious problem to me, I was so confused cause i have been taking several drugs to be cured but all of my effort was in vain,one morning I was browsing through the internet then I saw several testimonies about Dr. Akhigbe curing people from Herpes virus and immediately i contacted Dr. Akhigbe on his email:, i told him about my troubles and he told me that i must be cured, he gave me some instructions and which i rightly followed. so he prepared a herbal medicine and sent it to me which i used for 2 weeks and i was cured everything was like a dream to me and my Herpes virus was totally gone, dr .Akhigbe, God bless you and give you more power and ability for more cure.I don't know if there is anyone out there suffering for herpes virus or any of these diseases..DIABETES, CANCER,  HIV/AIDS, HERPES HEPATITiS A AND B. FEVER, EPILEPSY, MENINGITIS, DENGUE SCHIZOPHRENIA, PROSTATE, THYROID, BACTERIA, MALARIA, DICK AND BREAST ENLARGEMENT,MULTIPLE SCLEROSIS, TUBERCULOSIS, DIARRHEA, POLIO, LOW BLOOD PRESSURE,  INSOMNIA,ARTHMA, LUPUS,  RABIES, JOINT PAIN, STOMACH PAIN, HYPEROPIA, HEART DISEASE, CHRONIC DISEASE,EPILEPSY, LUPUS, STROKE, SPINAL CORD INJURY, ECZEMA, KIDNEY DISEASE, ACME,  KAWASAKI, BACK PAIN etc. why don't you contact dr.Akhigbe today and be free from your diseases because he is very good and honest Doctor and he is also called the godfather of herbal root contact him via email; or whatsApp him on +2349010754824

Maria Smith said...

AOL Desktop Gold Download is among the exhaustive web-related programming suite. It is created under the mark of AOL. This Internet suite brings for you a User-Friendly internet browser as well as a media player, and a moment courier customer. AOL Desktop Gold is a profoundly adaptable programming suite, that viable with the two Windows and Mac all the while.
Read more…

Sage 50 and QuickBooks Support said...

Great Post!!Keep sharing it..
Sage 50 year end not responding
Sage 50 network installation on work station
Sage 50 2021 installation on work station
qbdbmgrn not running on this computer
create a new sage id login and what is sage id
QuickBooks desktop and QuickBooks online